The rapid development of pearlescent pigments has been more and more widely used in the packaging, printing and publishing industries, from cosmetics, cigarette boxes, wine, gift packaging, to business cards, greeting cards, wall calendars, book covers, and then to pictorial printing, textile printing, pearlescent pigments are everywhere. In particular, the market demand for pearlescent film used in food packaging is increasing day by day, such as in ice cream, soft drinks, biscuits, candy, napkin packaging and other fields, the use of pearlescent film gives consumers a pleasing feeling.

Although the demand for pearlescent pigments in various fields is very large, pearlescent pigments still encounter certain resistance in terms of market promotion.

First, the production process of several types of pearlescent pigments (mica titanium series pearlescent pigments) sold on the market is very complex, and the process accuracy and equipment requirements are high, which makes the manufacturing cost high and limits the wide application of such pigments. For example, many paint and coating factories and ink manufacturers have always been very interested in this pigment, but they are discouraged by its high price in practical application. Therefore, reducing production costs and achieving large-scale production is a very critical step to expand the market.

According to the analysis of relevant data: the percentage concentration (quality) of mica titanium pearlescent pigment in the printing ink of different printing methods is also quite different, and the content in screen printing is low. The content in screen printing ink is 8%~15%; The content in gravure printing ink is 15%~25%; The content in flexographic printing ink is 15%~25%; The content in offset printing ink is 30%. Therefore, the use of screen printing will reduce the production cost.

All in all, mica titanium pearlescent pigment is a new concept of optical color-changing pigments, with a broad space for development, will continue to reduce production costs with the deepening of research, for the near future wide application of mica titanium pearlescent pigments to create a broader road, to create more convenience for users to choose products and use.

Second, the application research of pearlescent pigments is still in a very weak link, the current research and development of pearlescent pigments in coatings, plastics, printing inks, artificial leather, building materials, cosmetics, paper, packaging materials, textile printing and dyeing, etc., is still in its infancy, because most people still know little about the characteristics of this new type of decorative pigment, coupled with the lag of application technology, low technical level, poor decorative effect, restricts the application and promotion of pearlescent pigments. As a result, many products that could have been decorated with this pigment to increase the added value of the product lost excellent competitive opportunities. But for the pursuit of pearlescent pigments, people have never stopped, because people clearly understand a truth: a breakthrough in application technology will often promote the upgrading of products in an industry, which will bring immeasurable economic benefits to an industry.

Third, the production process of pearlescent pigments seems simple, but the actual production technology is complex and involves many disciplines. Therefore, countries around the world have strictly kept the technology secret and blocked, and in order to keep trade secrets, many companies have never announced their annual sales performance. Compared with some industrially developed countries, China's mica titanium pearlescent pigment scientific research, production, application is still in the primary stage of development, regardless of product quality, variety and application technology, are at a low level, many key technical issues have not yet made breakthroughs, so that the products of German and Japanese pigment companies are still dominant.