flyRapidly developingPearlescent PigmentsPearlescent pigments have been widely used in packaging, printing and publishing industries, from cosmetics, cigarette boxes, alcoholic beverages, gift packaging, to business cards, greeting cards, calendars, book covers, pictorial printing, textile printing, etc. Pearlescent pigments are everywhere. In particular, the market demand for pearlescent film used for food packaging is increasing day by day, such as in the fields of ice cream, soft drinks, biscuits, candy, napkin packaging, etc.The use of pearlescent film gives consumers a pleasing feeling.

Although the demand for pearlescent pigments in various fields is very large, pearlescent pigments still encounter certain resistance in market promotion.

First, the production process of several types of pearlescent pigments (mica titanium series pearlescent pigments) currently sold on the market is very complicated, and the process precision and equipment requirements are high, which makes the manufacturing cost high, limiting the wide application of such pigments. For example, many paint and coating factories and ink manufacturers have always been very interested in this pigment, but in actual application, they are deterred by its high price. Therefore, reducing production costs and realizing large-scale production is a very critical step to expand the market.

According to the analysis of relevant data: the percentage concentration (mass) of mica titanium pearlescent pigment in the ink of different printing methods is also quite different, among which the content in screen printing is the lowest. The content in screen printing ink is 8% to 15%; the content in gravure printing ink is 15% to 25%; the content in flexographic printing ink is 15% to 25%; the content in offset printing ink is 30%. Therefore, the use of screen printing will reduce production costs.

In short, mica titanium pearlescent pigment is a new concept of opticalColor-changing pigments, has a broad space for development. With the deepening of research, the production cost will be continuously reduced, which will open up a broader road for the widespread application of mica titanium pearlescent pigments in the near future and create more convenience for users to choose products and use them.

Secondly, the application research of pearlescent pigments is still in a very weak link. At present, the research and development of pearlescent pigment application technology in coatings, plastics, printing inks, artificial leather, building materials, cosmetics, paper, packaging materials, textile printing and dyeing, etc. has just started. Most people know little about the characteristics of this new decorative pigment, and the application technology is lagging behind, the technical level is low, and the decorative effect is poor, which restricts the application and promotion of pearlescent pigments. Many products that could have used this kind of pigment for decoration to enhance the added value of the product have lost excellent competitive opportunities. However, people have never stopped pursuing pearlescent pigments, because they all clearly understand a truth: a breakthrough in application technology often promotes the upgrading of products in an industry and brings immeasurable economic benefits to an industry.

Third, the production process of pearlescent pigments seems simple, but the actual production technology is complex and involves many disciplines. Therefore, countries around the world have kept this technology strictly confidential and blocked. In order to keep business secrets, many companies have never announced their annual sales performance. Compared with some industrially developed countries, the research, production and application of mica titanium pearlescent pigments in my country are still in the primary development stage. Whether it is product quality, variety or application technology, they are at a relatively low level. Many key technical issues have not yet made breakthrough progress, so the products of German and Japanese pigment companies still dominate the world.